Demerara is a humectant exfoliant which means it draws moisture into the skin, rather than drying it out. It gently removes dead skin, hydrating it from the outside in. Demerara Sugar brings moisture below the skin’s surface allowing it to “plump” naturally. Demerara Sugar has Glycolic Acid (Alpha Hydroxy Acid or AHA), important for encouraging cell turnover and promoting new growth to reveal the baby skin underneath. In addition to the Demerara Sugar, our Sugar Scrubs are rounded out with a high percentage of organic African Shea Butter, as well as, Hempseed and Grapeseed Oils, so once the humectant properties of the sugar allow outside moisture (from the outside air/humidity) into the skin, the Shea Butter and Oils seal it into place and begin their own healing work.